Case Study on PreCrime™ Brand
How Signify saved $13.9 million by preventing brand attacks
About Signify
Signify is a Netherlands-based company with about 35,000 employees that features a sophisticated product catalog and an expansive global customer base.
Signify needed to boost brand protection:
Signify Senior Director of Cyber Threat Intelligence, Kobe Shwartz, needed to boost brand protection without adding headcount or draining resources.
As a large multinational corporation with a significant distributed digital presence and a technical product, an unmitigated threat to the Signify brand could cause cascading damage to their business, reputation, and supply chain, making speed to remediation a high priority.
Risking an estimated cost of $340,000 per brand attack, Signify needed a tool that:
- Provides a “low-touch”, automated solution that could quickly anticipate, disrupt and take down malicious domain infrastructure
- Offers a streamlined experience, ensuring actionable intel, with few false positives
- Includes an intuitive client panel that clearly reports risk scores, active engagements and ROI
What Signify has gained by working with BforeAl, in their own words:
1) Low touch automation:
Maintenance free software accelerates time to-value and increases efficiency.
“BforeAl was top notch right out of the box. Everything is super easy to understand. What needs to be done, how the alert looks. How I request a takedown.”
2) Seamless integration and minimal false positives:
Integration with partners and common tools ensures that alerts will be resolved without burdening busy cybersecurity staff. Shwartz noted the 0.05% false positive rate as key.
“The intelligence is essentially digested for me in advance, I just have to execute.”
3) Clear ROI:
A brand attack can cost millions and damage a great reputation. BforeAl stops attacks before they materialize and provides clear ROI reporting tailored to real business costs.
“I asked for clear ROI reports. You guys excelled, and upgraded it.”
How Signify is protecting their business with PreCrime Brand:
An experienced threat intelligence expert, Shwartz was quick to see the enormous benefit BforeAl’s predictive approach could bring to Signify brand protection efforts. PreCrime Brand is an end-to-end solution that identifies, disrupts and takes down malicious domain infrastructure before threat actors can compromise Signify business, freeing their team to focus on other pressing matters.
Signify saw rapid results with BforeAI PreCrime Brand:
50 > 1
Reduction in daily false positives
0.05%
False positive rate
$340K
Average savings per disrupted attack
"On top of saving time and money. It’s the ease of use."
– Kobe Shwartz, Senior Director of Cyber Threat Intelligence at Signify
“On top of saving time and money. It’s the ease of use. We’re not overwhelmed with thousands of alerts, you get something specific. 95% of the time it’s spot on about the threat and what to do. Plug and play.”